Thursday, September 30, 2010

2) Advertising Jamba Juice's Cheeseburger Chill

I'm pretty sure you have seen or heard Jamba Juice's advertisement for the new Cheeseburger Chill. It was advertised about a month or two ago online. I'm not very sure if it was aired on television but I HIGHLY doubt it was. Below is the official commercial for it if you haven't seen it. Don't watch it if you are eating or can get sick easily!



(O__O)

So to summarize what that is, it's basically a blended burger that is served like a smoothie. Like me, you are probably thinking that's disgusting (or not). I will admit, I was gullible enough to think that this was real but I still had huge doubts because it looked too crazy and gross. XD Anyways, a few days later, Jamba Juice announced that they would not go that far so in the end, that advertisement was fake. However, I'm going to talk about this piece of advertisement because I would like to point out things that did make it look like a typical advertisement trying to make you buy the product, and what you should do to not believe them.

Advertisements will make you want to buy the product no matter what. In doing so, some advertisements will always try to eliminate any negativity and encourage a positive atmosphere. For example, did you notice the happy music playing? Happy music will psychologically make the audience think positively about the product. Most people probably thought at first, "EW that's disgusting," but the music alone can make you think, "It can't be THAT bad."

Another thing to pay attention to were the facial expressions of the people. NO one had a disgusted face including the lady and the little girl trying out the smoothie in the end. Instead, the lady and the little girl had smiling faces. A person watching this advertisement that, based on his or her own experience, knows very well how a blended cheeseburger will taste like would still think that the lady and the little girl's faces should look disgusted. However, for a really gullible person, or the typical newbie consumer, he or she would think, "They look like they're enjoying the Cheeseburger Chill so I will probably try it out!"

Last of all (I know there's more but I'll only address three things), the advertisement itself is made by Jamba Juice, a very famous business that many people probably think is reliable. Because Jamba Juice is very popular and reliable (saying their smoothies are healthy and delicious, etc) for majority of people, it means that their advertising like the Cheeseburger Chill is trusted to be "delicious" as well. However, as I said before, some people may think otherwise because they trust their own experiences more than they will trust anything else. Most people will think that it will not be delicious.

Overall, I thought this was a good advertisement, and I mean that in terms of trying to get people to buy the product. They did a good job in trying to make you believe their "claims" or assume their Cheeseburger Chill will taste delicious because the lady and the little girl seemed to enjoy it. In addition, everybody else seemed to support it as well. Many people such as myself think Jamba Juice's smoothies were always delicious and if gullible, may think that this smoothie will be worth buying as well. The only thing that made it pretty much unbelievable was that the idea seemed too silly and funny. Don't be fooled and depend on your personal experience and thinking. If this smoothie really was real, I would probably stay away from it no matter how persuasive their advertisement is!

- Pink Bean
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3 comments:

  1. CatalinaOctober 1, 2010 at 11:57 AM

    I find it interesting that you were able to find an advertisement that was fake but appeared to be real. A lot of the points you made about advertising and companies are very true. The music in ads can influence how people think about the product: happy music = good product. Just the name of the cheeseburger chill will ward people off from trying the beverage. But because the ad focuses on peoples GOOD reactions the drink does not seem so horrible. It is also true how Jamba Juice has been a reliable business and has proven to be a trustworthy company.

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  2. RubyOctober 2, 2010 at 11:16 AM

    This was a very good advertisement to talk about. It was interesting that they had this commercial made. Even I fell for it thinking it was real because it appeared that money was put into the production of it and the actors all made it seem believable. I went to the website that was posted to the video and it described that since many burger places are getting into the smoothie business then Jamba Juice might as well get into the burger business. This creates a very good argument and although they are not actually making burger smoothies they made their reasons for the argument very clear.

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  3. AdamTValdiviaOctober 2, 2010 at 10:00 PM

    Your post is very interesting! I like your post from beginning to end. I enjoyed the smoothie and it was an interesting and fun example. I never knew about false this smoothie advertisement until your post which interested me in the reading it. You proved your point with the absurdness of the product, but with the advertising and presentation of the product it makes your want to go out and try it for yourself! I liked the way you quoted the music and how it make you feel as if the smoothie would not be bad and maybe even good to try. Overall I enjoyed your post and believe you should keep it up.

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